This is a complicated issue. On the one hand, I tend to have a generally unfavorable view of apple. I don't like closed systems, oversimplified to the point of missing critical settings UX, etc. That said, I really don't understand the issue with their cut, or insisting on handling payments. In the vast majority of cases, these are not your customers. These are apple's customers they have given you access to. If the…
I’d like to see Apple unbundle their take such that the maximum cut is 30% for devs who use all of the iCloud, dev, payment, and store for their apps. It’s debatable, but I think this is reasonable for this type of dev.
The problem is when I have an existing SaaS business with all that infrastructure already built—I don’t need all of Apple’s infra, so why should I have to pay for it? I’d have no problem paying Apple a % for listing and distributing through their App Store and processing payments.
Unfortunately Apple is being very short sighted about this and consequently are being forced to unbundle by the EU and it’s likely other countries will follow. That puts us in a situation where regulators are making these decisions instead of Apple, which is why I think we’re going to be in for some very janky user experiences that Apple will try to pin on regulators.