21–30 of 44 posts
Earlier quoted context omitted.
Why do you say this?
Go look at your average tiktok, where a woman is just standing around. https://www.tiktok.com/@thefitnessmermaid13/video/7120057880... 33.6k likes, 418k views. So yes, if you're looking to market _anything_ find a woman or a model, and put her in front of your product.
Earlier quoted context omitted.
Go look at your average tiktok, where a woman is just standing around. https://www.tiktok.com/@thefitnessmermaid13/video/7120057880... 33.6k likes, 418k views. So yes, if you're looking to market _anything_ find a woman or a model, and put her in front of your product.
This thread seems like some kinda time warp. Unicorns don’t do this. Sure women get used as models, so do men. But not in the “sex sells” sort of way.
I'm the marketing guy and I'll give you some suggestions: 1. Stop hating, despising and/or looking down on your customers. Most business owners do this and are not good at hiding it. Customers are not a nuisance, they pay your bills and they respect you as a professional by paying for your work. 2. A) Know exactly what you are offering and exactly what it costs. Even if you will make custom solutions for customers, y…
Suggestion: Rethink the "co-founder" concept. This implies equity of some sort in your company. And I doubt you are really prepared to deal with all that this implies unless you know the "co-founder" really, really well --- and even then it can be dicey. Instead, look and advertise for people seeking "business opportunities". Start by offering a $0 startup to others looking to start their own business built around a…
Great insights, thanks alot.
Checkout 30X500
Earlier quoted context omitted.
Great insights, thanks alot.
May I ask, what business segment is your product targeted toward?
At this point I organize my ideas according to my own skills and technical development load. I have pure R&D projects that require technically intensive development. I have a few other ideas in the field of financial technologies (the company I currently work for also works in this field, so I have experience and ideas in fintech) that I am still in the planning stage.
In addition to these, I have a software studio in 50/50 partnership with a close software developer friend of mine, where we develop in-house mobile apps. Occasionally we take outsourced work from different companies. We don't have an established strategy here for now, but this is something to think about.
By the way, you can find my e-mail address in my profile. Can you send me an email to stay in touch? I would love to exchange ideas
I'm the marketing guy and I'll give you some suggestions: 1. Stop hating, despising and/or looking down on your customers. Most business owners do this and are not good at hiding it. Customers are not a nuisance, they pay your bills and they respect you as a professional by paying for your work. 2. A) Know exactly what you are offering and exactly what it costs. Even if you will make custom solutions for customers, y…
Open to opportunities?
Having now scaled up from zero customers to 100+ I can tell you the main things I see people get wrong:
-talking too much about what the product can do, rather than the result the person will get.
-focusing on features, which users don’t care about, rather than outcomes which they do.
-forgetting that the people you’re writing copy to are people - write to them normally and not in some weird voice.
-being overly focused on comparison to competitors. I never mention my competitors once, and no one cares.
-copying ideas from very large companies (Apple, Google, Microsoft, series D startups). Those companies can afford to burn millions on ads that might not do much. You can’t. If you copy what the big players do you just look lame and unoriginal.
-not being creative enough. No one likes boring ads. Not even boring people with boring jobs like boring ads. Average American sees 10k ads in a day. Be unique.
-Leading with something other than the main thing that your customer cares about. My company does real estate data, we used to have a headline about real estate data and market analysis. No one cared. Then we changed to taking about what investors care about, which is increasing their investment returns. Suddenly, conversions.
-tell a story about your product and plant it in your customers mind. I always say it’s like inception - they won’t remember exactly the story you told or where they saw it but I gets engrained in your mind. It’s really quite strange.
-not investing enough in marketing. Advertising done well is incredible leverage.
-don’t be afraid to write things that are long. Long headlines, long landing pages. There’s this prevailing advice to make things short, and while I do also do that, I have found that it’s not the length that’s the problem, it’s the content. If something is really good valuable and interesting, people will read things that are super long.
-provide value. The person on the other end of your landing page likely has a job to do and a boss to answer to. Help them solve their problems and they will buy from you.
-the single biggest thing that moves the needle is telling a better story about your product.
-don’t a/b test too much. It’s good to follow data, and do look at and compare performance. But you can’t a/b test your way out of bad positioning. Get it right the first time as much as you can, then iterate.
I have been in the same situation as you for many years. 5 years ago I tried a different approach. I created a POC, some slides about the tech and recorded my screen while giving a demo of the software. I sent it out to about 20 people in my network and asked them if they knew someone who was willing to partner up with me for the sales/marketing part. Some people contacted me, 1 was interesting for me. After weeks of…