Bots and engagement farms. Musk has utterly failed in tamping out bots. Not only that, but it's even worse, with crumbling moderation and wrong incentives backed in.
Did you read the article? Tucker is interviewing Putin and releasing it on X. This is undoubtedly going to draw a lot of attention and interest. None of the other stuff matters that much if X has some exclusive content that is of interest on the world stage.
From bots and engagement farms, indeed