I agree that extremetech is pretty link baitey but if they are accurate in their assessment that Samsung has decided to invest in a usability features, then it would be a big step toward a more useful device.
Of all the Android Phone manufacturers, Samsung and Motorola Mobility have been the most active in 'enhancing' the Android experience. Sometimes that enhancement is in the form of ways to lock you into their gear (custom app stores, capabilities, Etc) but the capability is there to generally improve the user experience.
One might ask why Google isn't at the forefront of this sort of change but I think they have their hands full at the moment. All in all it looks like an improvement in the marketplace.