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Apple releases MGIE, an AI-based image editing model

appleinsider.com

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Re: Apple releases MGIE, an AI-based image editing model

#71

Post by yunwal »

jedberg wrote: post #32
nickthegreek wrote: post #7

I was not expecting for Apple to be releasing any open source generative ai product. So the big players in the download it yourself gang are Meta & Apple? I don't think anyone would have taken that bet when OpenAI blew up.

Apple makes a ton of sense. They sell hardware (and services for that hardware). It would make sense that they want to commoditize foundation models while at the same time creating yet another reason to buy their most powerful hardware. Meta is the real wildcard here. They're betting on "commoditize your compliment" and hoping by making GenAI training nearly free (by doing it for you) that none of their competitors c…

Historically, Apple doesn't sell hardware, they sell a combination of software and hardware that are supposedly more tightly integrated than is possible when those things are developed separately. It's interesting and surprising that they would develop and release an open source model.

Re: Apple releases MGIE, an AI-based image editing model

#72

Post by gnicholas »

MBCook wrote: post #67
gnicholas wrote: post #39

Earlier quoted context omitted.

Things are a bit different now, compared to the iPod. If Microsoft had released a competitor a year or two in advance of the iPod, Apple would have had a much harder time getting traction for their iPod because they didn't have a large walled garden back then. They only had a very small subset of the computer market, and iPods were only compatible with Macs (at first). Apple can afford to be a much later mover, even…

I think people give way way too much credit to the walled garden for their success. The iPod wasn’t a success because of the walled garden. They didn’t have one (once they released on Windows). If MS had released a player that was good enough they could have stolen the market, yes. But that’s the point. No one did because everyone released something akin to a flash-based CD player. They didn’t rethink the interface m…

> The iPod wasn’t a success because of the walled garden. They didn’t have one (once they released on Windows).

My reading of the upthread comments is that people are saying a walled garden isn't necessary, and using the iPod as an example of Apple's success before it had a walled garden. No one is saying that they had a walled garden back then. They did have a built-in audience (Mac users), but that is different from a walled garden. On iOS, they can prevent app devs from accessing their hardware in the same way they can, effectively neutering their efficiency.

Re: Apple releases MGIE, an AI-based image editing model

#73

Post by hinkley »

seydor wrote: post #57
hinkley wrote: post #52

Earlier quoted context omitted.

I presume they have an SE model in mind for their second iteration. Maybe there's a mothballed project we don't know about, or maybe someone at Apple is tired of rebranding product lines and insisted on making space for both. Or maybe someone thinks they're managing expectations on price by putting Pro in the name, since it's on par with their other Pro products.

Looking forward to Vision Ultra Pro SE

Undo! Undo!

Re: Apple releases MGIE, an AI-based image editing model

#74

Post by kahmeal »

echelon wrote: post #54
JohnFen wrote: post #49

Earlier quoted context omitted.

Apple has always been aware that "first mover advantage" is largely bullshit. "The pioneers get all the arrows." The sweet spot is to be second or third to market.

Patents, patents, patents. Arm yourself to the teeth to defend yourself from the trillion dollar companies. Spend a few thousand dollars to get provisionals. Then if your idea works and grows, file the full patents. Don't let the giants steal your blood, sweat, and tears finding the gradients.

The only real "trickle down" that actually exists, heh. Invent cool stuff, protect yourself from having it stolen, eventually give into the ridiculous sums the giants will throw at you and pivot with that to your next endeavor.

Re: Apple releases MGIE, an AI-based image editing model

#75

Post by hospitalJail »

hinkley wrote: post #48
rchaud wrote: post #35

Earlier quoted context omitted.

> It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first This idea that Apple gets to things late to "perfect them" is an artifact of the iPod/iPhone era. Nothing Apple put out since then has met this bar. Apple does things low-key these days because it has to. Remember the Apple Maps fiasco? A few memes was all it took to send everyone scurrying back to GMaps f…

iPad? Apple watch? Slim laptops (involving aircraft metallurgy tricks)? Apple's been accused of copycatting practically since the beginning. But if you only copycat, you don't typically last this long. They can always offshore somewhere cheaper if you stand still long enough.

They are best in class for marketing though.

Even chatgpt says they are the best company of all time at marketing.

Re: Apple releases MGIE, an AI-based image editing model

#76

Post by hospitalJail »

system16 wrote: post #20
dosinga wrote: post #18

Interesting read, but then suddenly there's this passive aggressive paragraph: Apple stock has taken a beating as of late, in part because analysts have loudly proclaimed that the company is behind Meta, Google, and Microsoft in generative AI implementation. It's not clear why this wasn't a problem when it wasn't first to a mobile phone, a tablet, a smartwatch, or a VR headset, but is with generative AI. somebody is…

I also found that an odd statement. If you need a “why” analysts may not feel confident about Apple’s ability to deliver when it comes to AI, look no further than Siri and Apple Maps.

I find it interesting 'analysts' are looking at Apple's product rather than user sentiment.

If you are only looking at objective metrics, Apple is always going to perform at B and C levels.

If you are looking at fanaticism, they are A++.

Re: Apple releases MGIE, an AI-based image editing model

#77

Post by MBCook »

rabbitofdeath wrote: post #31
MBCook wrote: post #21

Earlier quoted context omitted.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

I think you are spot on - looking back at all this its really interesting -like what on earth was Apple thinking when the Motorola ROKR came out? https://en.wikipedia.org/wiki/Motorola_ROKR

I don’t remember the story of how Apple got involved in that, but it was incredibly clear when it was released that Steve Jobs hated the thing. Even when he demoed it on stage.

Perhaps they agreed to a partnership and didn’t realize that Motorola and the carriers would ruin it? Or perhaps it was some sort of “we’ll do this to learn some of the business” kind of a thing?

I’d love to know more of the story behind how it started and it’s development.

Re: Apple releases MGIE, an AI-based image editing model

#78

Post by MBCook »

itronitron wrote: post #56
rabbitofdeath wrote: post #31

Earlier quoted context omitted.

I think you are spot on - looking back at all this its really interesting -like what on earth was Apple thinking when the Motorola ROKR came out? https://en.wikipedia.org/wiki/Motorola_ROKR

From the link you provide... >> Because of the iPod Nano unveiling on the same day, relations between Motorola and Apple were strained and Motorola CEO Ed Zander later accused Apple of purposely undercutting the Rokr. Apple probably saw it as an opportunity for free iTunes and Nano advertising.

I don’t know about advertising. But I would be willing to bet money that Steve Jobs chose that day for the Nano to do exactly what Zander thought: screw them over.

They (whoever ‘they’ is) caused the phone to be terrible even though it had the iTunes name on it. So Jobs got revenge, as he always did if he could.

Re: Apple releases MGIE, an AI-based image editing model

#79

Post by kj99 »

filmgirlcw wrote: post #68
rchaud wrote: post #35

Earlier quoted context omitted.

> It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first This idea that Apple gets to things late to "perfect them" is an artifact of the iPod/iPhone era. Nothing Apple put out since then has met this bar. Apple does things low-key these days because it has to. Remember the Apple Maps fiasco? A few memes was all it took to send everyone scurrying back to GMaps f…

I’m not at all convinced about the inevitable success of the Vision Pro (which I maintain is in its current form, a dev kit being marketed as a mass-consumer device), but this just isn’t true. To use a few examples that have happened after Apple Maps: * The Apple Watch — Apple was at least 2 years behind other smartwatches when it launched in 2015 and now it basically owns the category. The first version wasn’t quite…

The Apple Watch was 2 years behind other smartwatches? How so?

Re: Apple releases MGIE, an AI-based image editing model

#80

Post by frankfrank13 »

nickthegreek wrote: post #7

I was not expecting for Apple to be releasing any open source generative ai product. So the big players in the download it yourself gang are Meta & Apple? I don't think anyone would have taken that bet when OpenAI blew up.

They do have quite a few open source projects, I don't think they would open source something like LLama, but something on this scale makes sense
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