As someone who uses ruby for the sheer joy of it (and finds ObjC a bit clunky), I want to be more excited about this. I am just not seeing the benefit yet.
Ruby syntax is nice, not having autocomplete available is a problem, especially since a good deal of time is spent figuring out the appropriate calls to underlying libraries. Maybe this will be remedied in future releases.
I tend to like command line / REPL interactive development... but does this really add any significant benefit when making iPhone Apps? I would imagine if you have a lot of calculations or String manipulations involving non GUI/device interaction this could be handy. But every actual test of code is going to involve running rake and the emulator, which is not an advancement from running make (by clicking a button in XCode) and the emulator.
Finally, what about running an interactive debugger or memory management tools? XCode/ObjC has a number of benefits that eliminate some of the need to be intimately acquainted with some of the underlying painful details. There is not a lot of appear in trying to write an App in Ruby, backing out and rewriting it in ObjC/XCode, and then porting it to Ruby.
Still, it was just released. Perhaps improvements in these areas will be forthcoming in the future...