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How Lego Became the Apple of Toys (2015)

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11–20 of 88 posts

Re: How Lego Became the Apple of Toys (2015)

#11

I like lego, but the magic that made them what they are is waning. The capitalized big on partnerships with entertainment brands, but that's feeling played out. When parents pick up gifts for birthday parties they'll get lego star wars or lego ninjago gifts because the birthday boy is into star wars or ninjago, lego is secondary. Lego is still great, but their lack of emphasis on the creativity that has been the prom…

What happened with Legos?

https://www.youtube.com/watch?v=yVCOAFKjaoY

Re: How Lego Became the Apple of Toys (2015)

#13
post #8

Lego is still quite amazing but not quite as cool as it used to be. I suppose the various boxes were always meant to be such that you could build that one really cool building/vehicle/etc. with it. Sometimes with a predesigned variation, too. But today it seems that the purpose of most boxes is to do only that - and then, what, put the object into a display case? Or, more likely, play with it for a while and then for…

[deleted]

Re: How Lego Became the Apple of Toys (2015)

#14
post #5

Apple going against general purpose computing makes it more like Playmobil, where construction options are limited compared to LEGO. The versatility of Linux and the original x86 platform with its openness is more like LEGO in spirit.

I think they’re talking more about market positioning then the technical spirit of the product

Re: How Lego Became the Apple of Toys (2015)

#15
post #8

Lego is still quite amazing but not quite as cool as it used to be. I suppose the various boxes were always meant to be such that you could build that one really cool building/vehicle/etc. with it. Sometimes with a predesigned variation, too. But today it seems that the purpose of most boxes is to do only that - and then, what, put the object into a display case? Or, more likely, play with it for a while and then for…

Ok, so maybe LEGO is becoming more like Apple. Apple is going against general purpose computing, and LEGO is now going against general purpose construction.

Re: How Lego Became the Apple of Toys (2015)

#16

I like lego, but the magic that made them what they are is waning. The capitalized big on partnerships with entertainment brands, but that's feeling played out. When parents pick up gifts for birthday parties they'll get lego star wars or lego ninjago gifts because the birthday boy is into star wars or ninjago, lego is secondary. Lego is still great, but their lack of emphasis on the creativity that has been the prom…

I'm pretty sure Ninjago was invented precisely to sell more Lego.

Re: How Lego Became the Apple of Toys (2015)

#17

I like lego, but the magic that made them what they are is waning. The capitalized big on partnerships with entertainment brands, but that's feeling played out. When parents pick up gifts for birthday parties they'll get lego star wars or lego ninjago gifts because the birthday boy is into star wars or ninjago, lego is secondary. Lego is still great, but their lack of emphasis on the creativity that has been the prom…

> but that's feeling played out

It gets played out for adults. There’s a new crop of kids every year, and all the time their interests are changing.

Re: How Lego Became the Apple of Toys (2015)

#18
There are a few “Apple of X industry” companies out there, I think it’s pretty interesting that you can generalize the things that make them what they are.

Disney is the Apple of movies.

Nintendo is the Apple of video games.

They are usually the types of companies that tightly control almost all of their product, are at a premium price point, and have an “elevated” sort of brand recognition.

For example Nintendo is intent on tightly controlling their product experience. They use boring tech in creative ways and charge a premium for their content.

Disney is the same, they are the only theme parks with imagineers that custom make all the rides and experiences in their parks, they make their own software for the most part, and tightly control how their characters are used, etc etc

The biggest takeaway is that the companies have an intense focus on the quality of their product and that makes them the longest lasting and most elevated brands.

LEGO belongs in this group because they have a similar focus on quality I think. At least WRT their toys. I don’t care much for their theme parks..

Re: How Lego Became the Apple of Toys (2015)

#19
Just to provide some counterpoint to the echo chamber here - as a Dad of a six year old who played with legos as a kid and again now, I can affirm - Legos and the sets they put out now are way cooler now than when I was a kid!

You might worry that the less general purpose, specialized pieces might stunt creativity, but guess what!? The 6 year old has no problem taking them completely apart and building something off script.

It's the olds who worry about keeping them all together and not losing the pieces so they can still make the thing on the front of the box. The kids don't care and will happily take it all apart and build things we never would have thought of.

Re: How Lego Became the Apple of Toys (2015)

#20
post #8

Lego is still quite amazing but not quite as cool as it used to be. I suppose the various boxes were always meant to be such that you could build that one really cool building/vehicle/etc. with it. Sometimes with a predesigned variation, too. But today it seems that the purpose of most boxes is to do only that - and then, what, put the object into a display case? Or, more likely, play with it for a while and then for…

That's on you, I'm afraid. If you buy the big boxes of pieces, you can be just as limited as you want to be.
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