Earlier quoted context omitted.
Low price and no ads were two of the main selling points to ditch cable (along with stream whenever you want). We reached the point were price is almost as high as cable was (with the standard 4-5 subscriptions), and we have ads. This is not a surprise to most though, the question has always been when would it happen.
No ads used to be the main selling point of cable , decades ago, which goes to show that advertising is a cancer and will thoroughly corrupt and consume every communication medium over time.
Did you mean premium channels, or was there a time in the early 80s when >50% of channels carried by your provider didn't have ads?