It's interesting that Netflix uses the term "piracy" in what is more or less a legal document, rather than something more accurate (but likely more wordy), like "illegal distribution of copyrighted materials".
Anyway, I think the article hits it on the nose why this is becoming a problem again:
> Netflix amassed hundreds of millions of subscribers, some of whom left their piracy habits behind. However, as the ‘streaming wars’ turned legal and convenient streaming platforms into isolated and pricey content silos, momentum started to shift.
I've been frustrated with this, too. When I first subscribed to Netflix, I was happy and satisfied, and rarely (if ever) need to turn to less-savory sources. Their app and website were both polished, snappy, and worked well. I picked up Hulu and HBO subscriptions too (apps not as good, but decent enough), and I considered those three to be a reasonable amount to pay to watch what I wanted to watch. And I was also pleased that, when watching TV shows, I'd be counted as a viewer for the purposes of allowing the studios to decide if a show I like is popular enough to get renewed.
But now... to watch all the shows I want to watch, I have to subscribe to Netflix, Hulu, Max, Amazon Prime Video, Disney+, Paramount+, and Apple TV+. That's a lot! Not to mention all these services are considerably more expensive than they were during the period of streaming when I was happy with the services. At this point I might as well just get a cable subscription again, which would probably be cheaper (ok, not remotely serious about that, but...). On top of all that, the streaming quality seems to be worse than it used to be; I expect the illegal sources are of better quality.
As much as I'm generally against corporate consolidation, I think this is a case where that might actually be better for consumers (and for the content owners too). Or perhaps a regime of compulsory licensing under RAND terms would allow all the various streaming services to compete on price, quality of experience, recommendations, etc. Ultimately that sort of thing might result in consolidation too, but at least that would be more fair, maybe.
Beyond all that, seems like most of the streaming services have turned their base tier into an ad-supported tier, and have aggressively bumped up the cost of the ad-free tiers. I refuse to subject myself to gross psychological manipulation whenever it's possible to avoid it, so add that to the cost. And for people who are more cost-conscious, their experience gets much worse.