Music piracy used to be a big problem. I am not sure if it still is or not? Anyway, it feels like music piracy isn't close to what it was at its peak and that they figured out how to make it work. Is there a reason that video is so much different?
It's not fragmented like video is. You go to your favourite music streaming platform and listen. You don't need to check all 10 services you pay for to work out if the artist is available on it.
I would think exclusive music would add much greater product stickiness than exclusive video content.
Someone might listen to Taylor Swift on every gym session, but how many people are going to watch Stranger Things twice?