51–60 of 175 posts
Recent example, a piece of furniture costing over £3k and I can get 10% off if I sign-up to their newsletter. As someone who works in retail marketing, this is a guaranteed way to ensure I don't spend a penny in your store.
Not sure why this would turn anybody off. Plenty of stores do this.
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Are you saying that if they offer 10% off when you sign up to the newsletter, that will prevent you from buying a product from them at all ? Why?
It makes you feel overcharged even with the discount, the product must actually be junk
The whole reason I'm stopping to look around is because every price tag just got 10% lower.
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Actually , the one answer you gave, is a common myth[1] https://www.investmentzen.com/news/the-surprising-identity-o...
Which makes sense to me - more educated people are those who know how to save.
The kind of people who ran coupon schemes in the pre-internet days could have told you this. Back in the day, coupon schemes were things like you had to physically cut out and mail in vouchers from newspapers or magazines, and you got a discount on something like groceries in return. The point of this was market segmentation: you want to get people who (1) otherwise wouldn't buy your product, or at least not as much…
The kind of people who ran coupon schemes in the pre-internet days could have told you this. Back in the day, coupon schemes were things like you had to physically cut out and mail in vouchers from newspapers or magazines, and you got a discount on something like groceries in return. The point of this was market segmentation: you want to get people who (1) otherwise wouldn't buy your product, or at least not as much…
The difference in those days is that people had to present an actual coupon that they had gone to trouble of cutting out and keeping. The advent of search 'business-name voucher code' brought this to anyone and everyone.
The kind of people who ran coupon schemes in the pre-internet days could have told you this. Back in the day, coupon schemes were things like you had to physically cut out and mail in vouchers from newspapers or magazines, and you got a discount on something like groceries in return. The point of this was market segmentation: you want to get people who (1) otherwise wouldn't buy your product, or at least not as much…
The kind of people who ran coupon schemes in the pre-internet days could have told you this. Back in the day, coupon schemes were things like you had to physically cut out and mail in vouchers from newspapers or magazines, and you got a discount on something like groceries in return. The point of this was market segmentation: you want to get people who (1) otherwise wouldn't buy your product, or at least not as much…
Another answer is “someone who would slog through some effort to get a tiny bit of a better deal” and these people are definitely worse customers, rich or poor.
Thinking more on this, I have a group of friends who partake in these types of deals. They are arguably a leading indicator of business models that are going to fail. Why? Because they will cycle through every single deal and never sign up. Every single one of them cycled through all the meal kit trial discounts during the ZIRP era, without ever signing up for one (it's free food dude). If you think I am kidding, go…
They still mostly were neither free nor a particularly good deal. I tried Blue Apron once (probably with a discount). In addition to the dark pattern of we'll send you meals next week by default they pretty much all used, they all seemed to have a really narrow use case. Basically, you had to be fine with cooking sometimes fairly time-consuming recipes for 2+ people three days a week, but didn't have a well-stocked p…
In NYC/HCOL areas where the groceries are practically luxury priced, having a discounted meal kit delivered does add up savings-wise.
I think it's like some of the other HCOL urban business models that won't / didn't scale nationally during/after COVID. Favorite example is Peloton. $40/month virtual gym is a great option in NYC where a "nice gym" might cost 5-10x that. In the rest of the country where you can get a serviceable gym for $20-50/mo and NICE one for maybe $100/mo.. it's not a compelling offer! People think I'm joking but my hometown which is 75mi outside NYC has a $20/mo gym. Why would anyone there get a Peloton?
Thinking more on this, I have a group of friends who partake in these types of deals. They are arguably a leading indicator of business models that are going to fail. Why? Because they will cycle through every single deal and never sign up. Every single one of them cycled through all the meal kit trial discounts during the ZIRP era, without ever signing up for one (it's free food dude). If you think I am kidding, go…
Will I buy that pizza at full price? _probably_ not, but I will tell everyone that it’s amazing because is it. So it’s a $12 review, right?
Compared to a $1k-$5k /video influencer, isn’t that a deal?
I’ve even spammed their name in this comment.
Disclaimer: I know nothing about marketing economics
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It fits my experience, the people I knew used coupons frequently where are all low income. One ended up having quite a large savings from compound interest and another got a healthy inheritance, but their jobs paid little.
I am a multimillionaire and love coupons and good value
I wonder if that was a lie too? :)