Earlier quoted context omitted.
GCHQ was the cover name for Bletchley Park but the organisation's name at the time was GC&CS which was established in 1919. So very old and surprisingly predates WW2
What did GC&CS stand for? (Yes I could search for this but I feel like curious conversation is almost a lost art these days.)
The official legit name of GC&CS was Government Code and Cypher School .. but IIRC at the time (1919 post WWI) the official name was coined it was putting out letterheads and contracts as G Copper & Cable Services.
That's a dim recollection of what may have been one of many inside jokes | chuckles from WWII Bletchley as retold to an Australia some 30 odd years later so YMMV.
It's in keeping with keeping secrets from the general public & foreign agents via a Boring Name.
The British | Commonwealth WWII company front for their pre Manhatten Project nuclear programme was Tube Alloys .. so they did like a dull metals related cover name.