Earlier quoted context omitted.
Except when the iPhone came out all the reviewers were like "holy shit, this is mind blowing" while with this one everyone is like "it's a shittier oculus quest with some apple polish"
Almost every outlet is calling it a better Oculus Quest but one that is fantastically expensive.
Anyway, I bring that up because when the iphone came out, it really did do something different than the locked-in feature phones of the time; I did have to look it up to refresh my memory (https://www.cnet.com/pictures/original-apple-iphone-competit...), but its competition in that year was a lot of Blackberry-style physical keyboard and resistive touch screens running Windows Mobile. I do want to highlight the LG Prada, the first capacitive touch screen smartphone - came out in the same year the iPhone was announced, and it along with the HTC Touch on that page had a similar screen focused form factor.