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Focus. Focus. Focus.

ezliu.com

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Re: Focus. Focus. Focus.

#3
Excellent write up. And most of all thanks for highlighting your service. I'm entering my 2nd month as a landlord so I don't need your service right now. But I know I would have used it a few months ago when looking for our first tenant. I'll bookmark your site for future use. If things go well, I won't be needing it for a few years though (fingers crossed).

Re: Focus. Focus. Focus.

#4
This is great. We've been hearing the mantra of MVP and focus for quite a while now, and it's nice to see an example that really lives up to the focus mentality.

I hope Rocketlease takes off soon-(as a tenant) I hate having to take paper forms, worry about making a "typo" and needing white-out, then having to fax it back to the apartment within a 24 hour period.

Re: Focus. Focus. Focus.

#5
post #2

That's a long list of things rocket lease does not do.

This is true, Alex. there are in fact many, many more things Rocket Lease does not do that would be very valuable. These include, but are not limited to:

  - Curing cancer
  - Making solar power economically viable
  - Better public transportation systems
  - Improving public education
  - Picking up my dry cleaning
=)

That probably seems aggressive but its not intended to be. From my standpoint those are just all businesses I don't do (well, except for picking up my dry cleaning, I do that. But Rocket Lease will not pick up your dry cleaning)

Re: Focus. Focus. Focus.

#6
Have you encountered any legal issues with this? I've only briefly looked into property management/rental issues but I have seen some states that require a person to be a licensed real estate broker in order to negotiate a lease.

Do you process applications but leave the actual lease agreement to the property manager or owner?

Re: Focus. Focus. Focus.

#8
Did anyone else notice that the link to the product web site was on the text "online apartment applications" rather than the product name "Rocket Lease"? I know it's good SEO to backlink on the keyword, but it still seems grey-hat to me.

Re: Focus. Focus. Focus.

#9

Did anyone else notice that the link to the product web site was on the text "online apartment applications" rather than the product name "Rocket Lease"? I know it's good SEO to backlink on the keyword, but it still seems grey-hat to me.

well there are two other places in the blog that has "Rocket Lease" linked to the site. It seems like he used a good linking style for the context in that first sentence. It allowed him to highlight the startup name with bold first (rather than having it be just another link on the page) followed by a brief description of the product as the link. It flows.

I found it more odd that the logo on the right just links to the image rather than the site. But that might be for a reason I'm not privy to.

Re: Focus. Focus. Focus.

#10

Did anyone else notice that the link to the product web site was on the text "online apartment applications" rather than the product name "Rocket Lease"? I know it's good SEO to backlink on the keyword, but it still seems grey-hat to me.

I disagree. If you can't link from your blog to your startup however you want, we're all in trouble.

That he prefers it to rank for the type of thing that it does vs. its name is absolutely the choice of the author. I don't see anything 'grey hat' about having an understanding of SEO.

That you admit that "it's good SEO" then question it is puzzling to me. Is there a reason I the author should prefer to use bad SEO on his personal blog?

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