Earlier quoted context omitted.
The curse of having weak enemies is that you become complacent. You're right: AMD wasn't competitive for an incredibly long time and ARM wasn't really meaningful for a long time. That's the perfect situation for some MBAs to come into. You start thinking that you're wasting money on R&D. Why create something 30% better this year when 10% better will cost a lot less and your competitors are so far behind that it doesn…
> It's that Intel should have understood that just because you have weak enemies today doesn't mean that you have an unassailable castle. Their third employee that later went on to become their third CEO and guide Intel from the memory to processor transition literally coined the term and wrote a book called "Only the Paranoid Survive" [1]. It's inexcusable that management degraded that much. [1] https://en.wikipedia…
After all, Apple and ARM came from the idea to have better end user products around softer factors than shear CPU power. Since Intel‘s products aren’t highly integrated Phones nor assembled computer, Intel had no stake directly.
It is complex.