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The whole thing feels very ... "original xbox" to me. Hear me out. It was argued that a big part of the original xbox for Microsoft was making sure they had a toehold in the gaming console market because that market had a change of disrupting the personal computer - and if that happened, they wanted to be there for it and have something ready to go. They did something similar with phones, and we can see how it specta…
Good analysis. Part of it too is that Apple feels pressure to do something innovative. They made some big bets in the 2000s that paid off very well but a company that has a hit like the iPhone becomes profoundly conservative. The trouble is that there aren't many market opportunities bigger than smartphones, there's a possible iCar and an iHouse and that's about it. Apple's worst fear might be being successful as a n…
This seems unlikely. Apple has not hesitated in the past to exit market segments they felt did not suit them. To name a few: servers, displays, routers.