Earlier quoted context omitted.
A lot of facilities run on a McDonalds type thinking when they should be looking at how In-N-Out is able to deliver a very similar product that is both dramatically better and either the same price or even cheaper. In-N-Out staff is well compensated, customers rate the institution as one of the most beloved in american life. McDonalds achieves neither of those things. What makes In-N-Out different? The difference is…
I'm from Europe, have never heard of In-N-Out before, don't know how they work, nor the quality they provide...
What they don’t understand (until explained) is that what we get in a European countries are just a small selection of big franchises (McDonald’s, Burger King, Starbucks etc) and maybe a handful of other ones. In America there are dozens and dozens of restaurant franchises where you can eat for weeks each time in a different fast food restaurant in the same city without going to the same place twice. This is what always amazes me as a European, that huge amount of choice of everything you can have there.