Earlier quoted context omitted.
I didn't find it clickbaity at all. The contents of the article were exactly what I expected based on the headline, and I didn't know this was possible. The really interesting thing here is that Alzheimer's seems to be transmissible from person to person via biological material. The BBC headline you quoted, "Medicine stopped in 1980s linked to rare Alzheimer's cases", totally buries the lede and is borderline mislead…
My reading is that m-i-l is using "clickbaity" to mean "doesn't prevent all possible wrong conclusions one could draw from the headline". (In this case, the wrong conclusion would be thinking that because there exists cases of alzheimer being transmitted through some mechanism that Alzheimer was contagious.) While it's certainly understandable that we are all tired of clickbait that purposefully misleads the reader,…
[0] https://en.wikipedia.org/wiki/Bovine_spongiform_encephalopat...