Slightly more clickbaity title than the BBC's "Medicine stopped in 1980s linked to rare Alzheimer's cases"[0] which also says "The findings do not mean Alzheimer's is infectious - you cannot catch it from contact with people who have it... The researchers say all of the people in their study had been treated as a child with cadaver-derived human growth hormone, or c-hGH, that was contaminated with brain proteins that…
I didn't find it clickbaity at all. The contents of the article were exactly what I expected based on the headline, and I didn't know this was possible. The really interesting thing here is that Alzheimer's seems to be transmissible from person to person via biological material. The BBC headline you quoted, "Medicine stopped in 1980s linked to rare Alzheimer's cases", totally buries the lede and is borderline mislead…
While it's certainly understandable that we are all tired of clickbait that purposefully misleads the reader, imo we should not overcorrect by demanding that headlines cannot be misinterpreted by arbitrarily ignorant readers.