Could one argue Tesla's Marketing approach to FSD is almost machiavellian and targeted not at consumers but in actual fact, engineers to come and work for them? If they do eventually be the first then all is forgiven (i.e. Fritz Haber is known for the Haber-Bosch process, and not for inventing mustard gas). If they don't, they'll slowly fade into irrelevancy and they'll end up as an MBA case study in 50 years. If the…
I think it's clear that it's targeting investors and is used to (successfully) pump the stock value much higher than what would be reasonable.