Live data from Hacker News

The scam YouTube ads are getting better

old.reddit.com

71–80 of 87 posts

Re: The scam YouTube ads are getting better

#71
post #5

it is funny how the uncanny valley nature of this can almost be written off to low bandwidth compression artifacts. otherwise, it's still just strange enough that someone remotely informed on deep fakes would raise an eyebrow. luckily for the scammers, that's a low percentage of viewers and totally not their target demo. it feels like the same thing as the horrendous grammar/spelling used as a weed out so the only pe…

The original video (linked in the comments here) is also uncanny valley, because Jennifer Aniston's IRL face is artificial (plastic surgery).

Re: The scam YouTube ads are getting better

#72
post #65
post #25

Earlier quoted context omitted.

I wonder if the rise of deepfakes will finally be the moment that gives us all sufficient incentive to adopt a real, cross-platform authentication infrastructure of some sort (public key auth, etc). There's real value in, say, the NYT being able to authenticate that a reporter's social media presence is legit, and for that reporter to be able to sign and take responsibility for their photographs. Or using your exampl…

You have to look at the incentives versus counter incentives. Who is going to be in control of this authentication infrastructure? Private companies? Where do they get the information that is trusted? Other private companies? Governments? Why won't these social media companies try to make their own private infrastructure so they can remain in control rather than potentially allow people to leave to other platforms? H…

There's a bunch of different PKI-style schemes, most of which don't require trusting a single central authority. I thought KeyBase's approach struck a good balance between authentication strength & ease of use, maybe something like that could be a good fit.

The incentive would be for online platforms, especially social media, to remain a place people want to be and can have some measure of trust in, rather than be overrun by deepfake-style content.

Re: The scam YouTube ads are getting better

#73
post #47

At some point platforms should be held responsible for the ads they run and the damages they cause. If the ad is to be broadcasted to thousands of people, or worse targets groups of people, it's reasonable that it must be approved and vetted by the platform. The cost of such vetting, even if done manually by a human, is likely a fraction of what is the cost of creating an ad anyway. If necessary Google can charge adv…

Why aren’t scams easily prosecuted in this case?

We should at a minimum have financial information and contacts for the person who created the ads.

Are all governments sitting on their hands because it’s happening on the internet?

Re: The scam YouTube ads are getting better

#74
post #44

I’m glad YouTube banned ad blockers so we can all see quality sponsors like this.

My wife uses the YouTube app on her iPad and I don’t understand how she can stand to have 3 commercials during a 10 minute Graham Norton clip. I’m happy the adblockers still work in Firefox, but I’m also not sure you can really fault the advertisement company for not allowing you to use advertising blockers in their own products.

Yeah, I'd need more breaks than that. An average 2.5 minutes of Graham Norton between breaks is a bit much!

Though more seriously, when I get sick of the adverts, which is fairly soon, I just leave. There is very little, if anything, on youtube that I can't live without watching, I'm usually only there because of a link posted by friends/family or in an open forum. Other uses, like film/TV trailers tend to be embedded and there are less (no?) adverts that way.

Of course I'm likely not the target audience so they are not going to miss my attention much, but if enough people could resist the attention sink enough to just leave after a couple of adverts, perhaps there would not be so many of them before+during+after each clip. The adverts tend to be of low relevance too (often things like “this miraculous heater” scams, or yet another blast from Temu). When they claim tracking means you get more relevant adverts, this doesn't mean you get less adverts if they don't have anything relevant in the paid-impressions-waiting-to-be-used queue, you'll just get a few maybe relevant adverts per 1,000 instead of less, you'll still get the 1,000 with the remainder being less than relevant.

Re: The scam YouTube ads are getting better

#75
post #47

At some point platforms should be held responsible for the ads they run and the damages they cause. If the ad is to be broadcasted to thousands of people, or worse targets groups of people, it's reasonable that it must be approved and vetted by the platform. The cost of such vetting, even if done manually by a human, is likely a fraction of what is the cost of creating an ad anyway. If necessary Google can charge adv…

That should be all points really. Why are you suddenly, as a platform holder, not responsible for the content you host if money changes hands for you to host it first? That makes no sense, you are still the party putting that content in front of an audience, and as part of a contractual arrangement no less.

Not only do they receive money for hosting the ad, they actually select the potential scam victims for the scammer and preferentially display the ad to the people that are algorithmically determined to be most vulnerable to the scam. It hasn't been tested yet, but I believe YouTube could be held civilly or criminally liable for the underlying fraud.

Re: The scam YouTube ads are getting better

#76
post #47

At some point platforms should be held responsible for the ads they run and the damages they cause. If the ad is to be broadcasted to thousands of people, or worse targets groups of people, it's reasonable that it must be approved and vetted by the platform. The cost of such vetting, even if done manually by a human, is likely a fraction of what is the cost of creating an ad anyway. If necessary Google can charge adv…

>...platforms should be held responsible for the ads they run.

Yes! If the platform hosts its ads on its own platform, then I'm OK with that. I don't like ads, but they 'own' the ad content and if it blows, there's no one else to point finger at.

Show an ad from some 3rd party and I have no qualms in blocking that.

Re: The scam YouTube ads are getting better

#77

It reminds me of the fact that the "Fake Mr Beast giveaway" ads that even raised some attention here on Hacker News [1] a while ago are still around. In fact, I have seen one yesterday. Those must have been flagged as impersonation and scam thousands of times by many people, including me personally, and Youtube finds them perfectly fine. After that episode, where I tried myself to get rid of them, I am much more conv…

I’m sure big budget scams pay great CPM! You’re thinking too customer friendly

> thinking too customer friendly

gentle reminder that 'customer' for youtube _is_ MrBeast / CPM scammers / et al

you and me (users) are the 'product'

Re: The scam YouTube ads are getting better

#79

[0] embeds a youtube video on a local html file, AFAICT there are no ads on locally embedded videos [0] https://github.com/luvchurchill/NoAds

Not tested extensively, but that seems to work. It can be wrapped in a bookmarklet too, so you are ctrl+shift+b-then-click away from a standard youtube page into a simple page with the video embedded: javascript:(function newDocTest(){ src = 'https://www.youtube.com/embed/'+document.location.href.split('watch?v=')[1]; document.body.innerHTML = ' '; })(); I might have to spend some time tinkering to improve it, make t…

Also AFAICT it doesn't show up in your youtube history, if you care about that kinda stuff.

Re: The scam YouTube ads are getting better

#80

I’m glad YouTube banned ad blockers so we can all see quality sponsors like this.

Use a Youtube proxy and ads are a thing of the past until they are directly inserted into the video stream. In that case Sponsorblock will help to skip those parts until they start randomising ad position in streams. Once that happens it is either the end of Youtube as far as I'm concerned or time to employ some machine learning to create an advertising recogniser which can take the place of Sponsorblock.

Ads are there to be blocked, not endured. Hell hath no fury but a content blocker scorned.

Post reply on HN