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FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

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21–30 of 268 posts

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#21

Any recommendations on how to really file taxes for free (federal and state)?

I've been using https://www.freetaxusa.com/ the last couple years and plan to continue this year. It is free for Federal (though I usually pay for an upgrade), and state is $15. The only option I know of for free state is to do the forms manually.

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#22
I just saw an TurboTax Ad where a guy was like "I Like free stuff" and then it said he was "happy to read the disclaimer" on TurboTax and see that "Roughly 37% of taxpayers qualify" which he looks thoughtfully in the distance and says "Thats me!"

I thought it was a funny commercial because 37% doesn't seem like a lot and Turbotax is portraying it as the average person will identify themselves as part of that 37% even though that is not too far off form just 1/3 people so a minority of people.

It was one of the few times I saw a company blatantly lean into the negatives in their fine print and just outright tell you its good.

https://www.youtube.com/watch?v=iijnr4UR4QE

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#24

Any recommendations on how to really file taxes for free (federal and state)?

The most scam-sounding federal government website ever, Free File Fillable Forms https://www.irs.gov/e-file-providers/free-file-fillable-form...

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#25
post #18
post #14

Earlier quoted context omitted.

We can be upset at politicians for "selling out" to the lobbyists. We can be upset at lobbyists for pushing things that they know aren't in the best interests of consumers. We can be upset at businesses for wanting to take advantage of consumers for their own gain. All of these can be true at the same time.

Do you get upset at criminal defense lawyers who defend people who are obviously guilty (i.e. by getting clear and convincing evidence disqualified because of a procedural error?) Or, would you say something like "The outcomes are not perfect but that's how the system works and stays as fair as possible for everyone"?

Most things are circumstantial and nuanced, not black and white. So, no, I usually do not get upset at that. Note how I said "can" rather than saying "must be" or something more absolute like that.

And the idea that things are "as fair as possible for everyone" in this particular (read: Intuit) scenario is laughable at best.

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#26
post #20

Intuit is an embarrassment of a tech company. Instead of innovating in software, they've invested infinitely more in lobbying to keep tax-filing complex and in creating new and innovative dark patterns to obscure their (federally mandated, btw) free product.

Intuit also produces Quickbooks -- which actually is SMB accounting software, and used internationally. As most of their revenue is from businesses who wouldn't easily be able to free-file, I wouldn't be surprised if Intuit's lobbying to prevent a free tax filing offering from the government was causing them more harm than good.

And now QuickBooks is also a bank? Offering checking accounts? I suspect they’ve just partnered with a real bank to do so but the brand confusion is off the charts.

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#27
I've only ever used the installable version of TurboTax, and I knew up front that I'd have to pay for CA filing.

How transparent is the web site version? Do you have to spend an hour entering all your tax info just to find out that you'll have to pay to file? Or are they pretty good about notifying you up front?

In the paid installable version, I can still print out my CA tax return and mail it in to avoid paying the e-filing fee, but I'm not sure how that works with the web version, either.

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#28

I just saw an TurboTax Ad where a guy was like "I Like free stuff" and then it said he was "happy to read the disclaimer" on TurboTax and see that "Roughly 37% of taxpayers qualify" which he looks thoughtfully in the distance and says "Thats me!" I thought it was a funny commercial because 37% doesn't seem like a lot and Turbotax is portraying it as the average person will identify themselves as part of that 37% even…

I agree on every level, but I'm compelled to remind you this is the America where wendy's (?) had to revert to a 1/4 pounder from a 1/3 pounder bc people thought they were getting less meat. And let's not forget the ever-present anti-education cohort that can't be convinced math is good even when you tell them it's how you calculate discounts or tips.

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#29
post #20

Earlier quoted context omitted.

Intuit also produces Quickbooks -- which actually is SMB accounting software, and used internationally. As most of their revenue is from businesses who wouldn't easily be able to free-file, I wouldn't be surprised if Intuit's lobbying to prevent a free tax filing offering from the government was causing them more harm than good.

And now QuickBooks is also a bank? Offering checking accounts? I suspect they’ve just partnered with a real bank to do so but the brand confusion is off the charts.

I imagine Quickbooks is adding more features as part of an upsell. The business loans by paying invoices upfront was a bit of a ZIRP policy though (now interest rates to SMB's likely would be prohibitively high, ~15%).

Re: FTC bans TurboTax from advertising 'free' services, calls deceptive advertising

#30

Any recommendations on how to really file taxes for free (federal and state)?

FWIW, TurboTax has a C# method ("IsProductActivationRequired()" or something like that) you can overwrite to 'return false' with tools like dnSpy.
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