Beauty isn’t valued in these areas by those with the resources to choose it. When the majority of people and businesses live hand to mouth, those that don’t have to constantly maximise exponential returns to their owners. Who has money to burn on “valueless” beauty Even if the cost of beauty is the same, and there is an actual value, as beauty is in the eye of the beholder, you are increasing maximum potential value…
> (you turn off some buyers who don’t like the look) Fortunately the modernist minimal grayscale look is universally beloved, so no-one is turned off by that.
Build something pink and now you only have 1 person liking it and 2 strongly disliking it, demand now equals supply so price doesn’t rise.
Is it worth the risk?
There’s a reason rented properties are co feed in magnolia, not just because it’s cheaper to get the same paint in bulk, but because if turns off the fewest people, and those it does don’t have any choice anyway as everywhere is magnolia.