Yep. Google did it with their search and now it’s just what makes the world turn. And they have to be disingenuous about it or else people wouldn’t use it. I think it’s pretty plain and simple - realise this is the case, then vote with your feet

I’ve stopped trying to save by online ordering, within reason. If a store has what I need + points me in the right direction and demonstrates they are knowledgeable, they will get my business. 5-10 dollars is not worth saving at the expense of fuelling the enshittification machine. If that makes a huge difference to you, then reevaluate if you actually need the item

You’ll end up with less stuff, better stuff, with less hassle and noise, and a relationship to a vendor which may speed up returns and maintenance. As always, pick your poison