I don't think this is the only issue.
People have always copied each other throughout history. In the past before the industrial age it was much more difficult though as you had to use local materials and labor. Now we have global corporations and many of them are near monopolies in many industries. Add to this that making a billion of one thing massively drops the costs over something you make a million of, so you're far more apt to see the billion item unit on cost factors alone.
Also we see lots of wildly different looking products when looking back at the past, but this is likely a lot of survivorship bias. Because they were different people kept them and tossed the common thing without regard.
Lastly, I'd add in a question of how things are financed. If you're asking for a huge pile of money to make a product, it's going to be a lot easier to get it when you choose the safe and proven option then one that is riskier.