A few years ago I came to the realisation that if you want people to be more environmentally conscious or economical in terms of utility consumption, (electricity, water, gas, etc), they need far better data than a single figure per month. You want to be able to see usage to a resolution of at most 5 minutes. That way people can spot things like “having my electric heater on for those couple of hours used more electr…
There are some screenshots here that kind of give you the idea: https://www.sdge.com/energy-management-tool