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Apple Ramps Up R&D Intensity to Pre-iPhone Levels

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31–40 of 104 posts

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#31
post #26

Earlier quoted context omitted.

> as willfully ignorant of the Vision Pro as those complaints were of the iPad, and later the Apple Watch and the AirPods These are the evidence of the opposite. Apple's hardware from the 70s and 80s, like the original Macintosh, were something special. NeXTSTEP, the Steve Jobs thing that got rebranded as Mac OS X when Apple bought them, was the first modern OS to be simultaneously good and popular. The iPhone change…

> name the thing of this caliber they did in the 2010s. Well, you had to wait for the 2020s, but Vision Pro. It's an entirely new computer, meant to be your primary device. It's similar to how the Mac came out when PCs already existed, but were just different. Just wait 10 years until the market realizes it.

>Just wait 10 years until the market realizes it.

People said that about Google Glass 10 years ago.

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#32
post #26

Earlier quoted context omitted.

> as willfully ignorant of the Vision Pro as those complaints were of the iPad, and later the Apple Watch and the AirPods These are the evidence of the opposite. Apple's hardware from the 70s and 80s, like the original Macintosh, were something special. NeXTSTEP, the Steve Jobs thing that got rebranded as Mac OS X when Apple bought them, was the first modern OS to be simultaneously good and popular. The iPhone change…

> name the thing of this caliber they did in the 2010s. Well, you had to wait for the 2020s, but Vision Pro. It's an entirely new computer, meant to be your primary device. It's similar to how the Mac came out when PCs already existed, but were just different. Just wait 10 years until the market realizes it.

The Vision Pro is hardly differentiated from the top end Meta VR model. There are a few UX enhancements, and I think they'll take the lead in the space eventually. But I wouldn't say this is a big innovation in the VR space from what I've seen.

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#33

Earlier quoted context omitted.

> name the thing of this caliber they did in the 2010s AirPods. It’s a category-defining product, and in pure Apple tradition, a refinement of an existing one.

AirPods are earbuds. They're nice earbuds, but it's hardly the next iPhone.

We went from earbuds looking like one thing, to basically everyone wearing airpods-like things with great noise cancellation and usability. I'd say that's a home run.

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#35
post #26

Earlier quoted context omitted.

> name the thing of this caliber they did in the 2010s. Well, you had to wait for the 2020s, but Vision Pro. It's an entirely new computer, meant to be your primary device. It's similar to how the Mac came out when PCs already existed, but were just different. Just wait 10 years until the market realizes it.

>Just wait 10 years until the market realizes it. People said that about Google Glass 10 years ago.

Google glass was ahead of its time. And was creepy with its recording ability and other features it launched with. Also, it was only a display for an attached phone for the most part. It couldn't really do anything.

This is a whole computer strapped to your head.

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#36
post #32
post #26

Earlier quoted context omitted.

> name the thing of this caliber they did in the 2010s. Well, you had to wait for the 2020s, but Vision Pro. It's an entirely new computer, meant to be your primary device. It's similar to how the Mac came out when PCs already existed, but were just different. Just wait 10 years until the market realizes it.

The Vision Pro is hardly differentiated from the top end Meta VR model. There are a few UX enhancements, and I think they'll take the lead in the space eventually. But I wouldn't say this is a big innovation in the VR space from what I've seen.

> The Vision Pro is hardly differentiated from the top end Meta VR model.

I think their approach is unique. They are branding it as a replacement for your computer. The one and only device you need to be productive. And don't underestimate the value of not needing controllers.

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#37
post #35

Earlier quoted context omitted.

>Just wait 10 years until the market realizes it. People said that about Google Glass 10 years ago.

Google glass was ahead of its time. And was creepy with its recording ability and other features it launched with. Also, it was only a display for an attached phone for the most part. It couldn't really do anything. This is a whole computer strapped to your head.

Why would you want a computer strapped to your head? Computers generate heat and have weight that you'd rather put in your pocket than have to support with your neck. To make it work you're stuck with a trade off between performance, weight and battery life when none of those is fun to sacrifice in this context.

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#39

Money likely spent on crap. Apple is now a really bloated company that barely innovates, and now with plenty of governments breathing on its neck. Just look at how many IPhone models exists nowadays, Steve Jobs would be shocked to see Apple in 2024.

You forgot to mention that the only reason people buy Apple products in the first place is because of marketing. If the sheeple ever wake up, Apple is doomed. Or so I've been hearing for, what, the last decade or more?

People have been saying that about Apple for 40 years now.

Re: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

#40
If you go back to Steve Jobs' original iPhone speech, the crux of it was: revolutionary user interfaces (mouse, click wheel, multi-touch) enabled revolutionary products (Mac, iPod, iPhone).

And while we know the LG Prada shipped with a capacitive touchscreen that's a technicality: LG took the UI of a feature phone, minimally adjusted it for touch and that was it. Meanwhile Apple took their desktop OS and shrunk it to the phone.

This is to say, if Apple is working on something big, we can't predict it. To quote David Pogue's first iPhone review

> The iPhone is revolutionary; it's flawed. It's substance; it's style. It does things no phone has ever done before; it lacks features found even on the most basic phones.

Even if we had an inclination of what they are cooking, figuring it out is near impossible. And we don't.

Of course, as a person who lives with T2 diabetes, I'd love an Apple Watch with a noninvasive glucose sensor. But while I have no doubt it costs dearly to develop and most importantly, validate that, I would guess it costs like 9 figures total (which is enough for most companies not-Apple not to be able to crack it). These numbers here are 11 figures. Yearly. Not even close.

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