Whenever this subject comes up I'm disheartened to see how many are willing to blame the victim: the consumer. We have allowed businesses to exist whose only really business model is duping customers into a subscription and then making it difficult or impossible to cancel. Just go look at timeshares [1]. I would dearly love to give money to some quality news publications to support their work but I don't. Why? Becaus…
My gym managed to find itself in a great little niche by being the complete opposite: they'll call you if you haven't been in for two weeks, then bug you to either start coming in again or pause your membership. The result is a dedicated membership base of regulars who seriously want to be there, which sustains itself on word-of-mouth referrals.
Of course, this is a small-time operation and not a national chain like Planet Fitness.