Alternative headline: People who actively use their subscriptions are being subsided buy those who don't. If you use the gym a lot be grateful people are paying that don't. If they did, the gym would have no room. While bits based subs are not quite the same, still holds that if people who don't need that sub any more cancelled then others would probably pay more.
Though perhaps you could say businesses then actively reduce pricing to keep things just under the zombie radar, but that's even more effed up: it means the pricing strategy is such that zombie accounts are actually the business's goal, not just a side effect.