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Ask HN: Should I try to manufacture toasters?

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Re: Ask HN: Should I try to manufacture toasters?

#81
To mix in with other's comments.

It's always good to have a target in sight, but building a physical product with no experience will be a long, expensive journey.

I make physical and digital products as a consultant, the first thing I tell entrepreneurs is get to your first prototype. Not even an MVP, just something functional with the core features. Some times these are partial prototypes that work out various sub-systems. In this case, the actuation mechanisms, the heating elements with power, digital / physical controls, etc.

After that, the real work begins. You need to get to a complete working prototype. The other thing I like to say is just because someone else has made it, or something similar, doesn't mean I know how to make it. It just means it's technically feasible.

If you start looking at the parts of the toaster, you need to electrical engineering, mechanical engineering, material science, embedded software engineering, probably some industrial design and user experience design if you get that far. Even user research if you want to better understand the user and market.

Once you get to a first iteration, and typically before, you need to engage UL and FCC, usually through third parties to start testing for certifications and engineering refinement. You also need to start engaging contract manufacturers to understand how to work within limitations of their capabilities and your design.

A toaster may seem simple, but I assure it is not.

Then couple all of this with legal considerations as mentioned in other comments and whether or not it's even a practical business model. This is quite a large endeavor.

But if you are going to do anything, start small.

Re: Ask HN: Should I try to manufacture toasters?

#82
Given all of the regulatory obstacles and logistical headaches surrounding manufactured products these days, I personally feel that mechanical/electrical entrepreneurship is a path to ruin.

Since you're in software already, would it not make more sense to create a strictly-digital product? Keep your day job, work at your own pace on software products (ideally with a partner), and see whether the market actually wants what you're selling.

Re: Ask HN: Should I try to manufacture toasters?

#83
I do this for a living.

Setting up a small operation and doing the physical actions of designing, manufacturing and selling the toasters is the easy, fun and obvious part.

I figure what your looking for, advice wise, is what's not obvious.

A few things you'll need:

-Product liability insurance, this isn't isn't easy or inexpensive to get. You need to have a lot of the below in place to get it.

- UL certification (or equivalent) this can be between $10-60k in total, you need this for anything that plugs into AC mains, anything that has a heater, a safety function, etc.

- FCC EMC/EMI testing, you need this if you do any intentional transmitting, have anything with digital electronics, etc. This is also pretty expensive.

Then you need to iterate the design until you meet the above.

I'm sure I'm missing some things

Re: Ask HN: Should I try to manufacture toasters?

#84
Two alternatives:

1. Design a machine that uses air streams to eventually dehydrate the outer faces of the bread, then shoots puffs of pre-fabbed soot/butter mix on the result. Bonus: market for add-on soot/butter packs.

2. Design a machine that is by default always on fire, which will temporarily reduce the heat to a glowing red when you hit a button to make toast. That way failures merely return the device back to its original burning state (albeit with a temporary burnt toast smell).

Re: Ask HN: Should I try to manufacture toasters?

#85

To mix in with other's comments. It's always good to have a target in sight, but building a physical product with no experience will be a long, expensive journey. I make physical and digital products as a consultant, the first thing I tell entrepreneurs is get to your first prototype. Not even an MVP, just something functional with the core features. Some times these are partial prototypes that work out various sub-s…

no, a toaster is actually pretty simple lol.

the issue is that production at scale for millions of customers, for practically anything at all, is not simple. all of the things you point to are true, but they are true of many other goods and products.

also, you are assuming they need or care about profit.

Re: Ask HN: Should I try to manufacture toasters?

#86
post #40

I think you are greatly over-estimating how many people would be willing to pay the cost of a North American made toaster. This would require an absolute ton of capital to do it on anything above a craft scale. The challenges of design, testing, certification (very important for a device that could burn your house down), manufacturing, supply chain, and support that are all specialized careers in themselves. I've got…

I disagree. The high end of the market is a proven niche and the target high-end buyer has demonstrated a willingness to spend freely on premium grade products. The is a reason why LVMH (Moët Hennessy Louis Vuitton) is one of the most successful and valuable companies in the world. I'm not saying it's easy. Any business endeavor, regardless of product market fit, still requires execution. Easier said than done, but m…

> I disagree. The high end of the market is a proven niche and the target high-end buyer has demonstrated a willingness to spend freely on premium grade products.

Are you saying there is a proven market for luxury toasters?

While in general this is true I think "premium" grade home appliances generally top out around twice the cost of mid-range (I'm thinking vacuums, ovens, refrigerators etc where you compare similar capacity). This probably isn't a sufficient premium to cover the overheads.

Coffee machines are probably an exception here.

I'm not educated about the toaster market - are they more like microwaves or more like coffee machines?

Re: Ask HN: Should I try to manufacture toasters?

#89
post #31

Wish I could offer more than best wishes, but I am in a similar boat: pondering some product ideas while working as a SWE. This line caught my attention - "I also love learning about mechanical engineering and manufacturing" How do you go about that? Have you found any good books, YouTube videos, etc. that are accessible for us SWEs?

Search for & take tours of community maker-spaces in your city. You’ll find people (often SWE) who switched over to 3D printing, metal working, robotics, wood working & more. They have classes, so you can get certified to use the tools - and you’ll just learn by hanging out, meeting fellow makers & checking out their projects. Best of luck on the journey - it’s a ton of fun.

Re: Ask HN: Should I try to manufacture toasters?

#90
post #40

I think you are greatly over-estimating how many people would be willing to pay the cost of a North American made toaster. This would require an absolute ton of capital to do it on anything above a craft scale. The challenges of design, testing, certification (very important for a device that could burn your house down), manufacturing, supply chain, and support that are all specialized careers in themselves. I've got…

What are the numbers for production scale (aka above craft)? Like, a thousand? A million?
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