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ICO fines HelloFresh £140k for spam texts and emails

ico.org.uk

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Re: ICO fines HelloFresh £140k for spam texts and emails

#91

I receive a lot of physical mail from HelloFresh and there's no clear way to opt-out. I've never (willingly or knowingly) signed up to their service or any marketing bits.

Buy a "return to sender" stamp, apply it to the mail and give it back to the post carrier.

Re: ICO fines HelloFresh £140k for spam texts and emails

#92

Earlier quoted context omitted.

It’s funny how the opt out mechanisms are the buggiest part of all the systems in a company. And the slowest. I had a message the other day: “We will try our best to unsubscribe you within 30 days”. Well, don’t strain yourselves

I think it's because some emails might have already been sent and be sitting in the outbound mail queues of various mail servers. Some of those might retry for up to 14 days. Hence, 14 days to be sure you won't get any more emails.

I don’t buy that sorry. Sounds plausible but isn’t an excuse.

I can’t imagine many mail servers will retry up to 14 days unless the spammers configured it to do so. That’s a very uncommon length of time.

And it’s totally within the spammers’ control to choose and/or configure mail servers with a shorter duration. Just how important do they think their spam is!

Re: ICO fines HelloFresh £140k for spam texts and emails

#93
post #80

There seems to be a lot of anti-ICO rhetoric in the comments, which I don't think is entirely fair. Reading the enforcement notice, it seems that the ICO were satisfied that the breach was negligent rather than intentional. HelloFresh have fully complied with the investigation and taken steps to remedy the breach. Bearing in mind that the ICO's remit is to ensure compliance rather than dole out punishment, this seems…

Agree, not sure it’s helpful for a regulator to bankrupt a business for sending too many emails. Spam email is pretty par for the course nowadays. This seems like a proportionate response to alert them to get a handle on it.

> Spam email is pretty par for the course nowadays.

And it's against the law.

They sent 80 million spams in a year; that's more than the number of humans (including infants) in their target market.

Laws should either be enforced or repealed; laws that aren't enforced are a menace. It's true that the ICO's primary mission is behaviour-change, not punishment; but before issuing a fine, the ICO will write several times, explaining the problem and suggesting remedies. To get fined at all, HelloFresh must have ignored these letters.

The UK government never wanted to introduce anti-spam legislation; it was forced on them by the EU, and our implementation was kitted out with loopholes.

Re: ICO fines HelloFresh £140k for spam texts and emails

#94

I receive a lot of physical mail from HelloFresh and there's no clear way to opt-out. I've never (willingly or knowingly) signed up to their service or any marketing bits.

I have a sheet of printed labels that say 'Return to sender, unsolicited mail' which I use for such instances.

I am of the belief that the offending business must then pay to receive it back. Not really sure if this is true but it does seem to work in many cases since the amount of junk mail I get now is less than one a month.

Re: ICO fines HelloFresh £140k for spam texts and emails

#97
post #88
post #77

The worst about Hello Fresh is the subscription itself, you get meals every week, unless you opt-out. Of course that you will forget to opt out at some point, so they just send you 3 meals of their choice. No 'Hey, we will send you this, are you ok with it or do you want to change it?' Plus, the receipes aren't that good if you are an above average cook. You get something Indian and it is a gringo version of the real…

I tried Hello Fresh because of their "free" box promotion, and I have to say as a single person who lives alone, it was great to both have sensible portion sizes, and reducing the mental overhead of having to think about what to cook during weekdays, along the planning and shopping that comes with it. It's nice not to have to eat Bolognese for 4 days if you make one, since beef mince normally only comes in 500g sizes…

Oh yes, I forgot about the packaging! It's insane, and also quite a bit of an overhead to dispose of it properly (where I live).

Re: ICO fines HelloFresh £140k for spam texts and emails

#98

I receive a lot of physical mail from HelloFresh and there's no clear way to opt-out. I've never (willingly or knowingly) signed up to their service or any marketing bits.

Physical mail isn't covered by the legislation. Anyone can have bulk mail delivered by the postman, to any address. There is no way to opt-out of snail-mail, unless it's unaddressed. I think you can't even opt-out of mail addressed to "Occupant".

Re: ICO fines HelloFresh £140k for spam texts and emails

#99
post #77

The worst about Hello Fresh is the subscription itself, you get meals every week, unless you opt-out. Of course that you will forget to opt out at some point, so they just send you 3 meals of their choice. No 'Hey, we will send you this, are you ok with it or do you want to change it?' Plus, the receipes aren't that good if you are an above average cook. You get something Indian and it is a gringo version of the real…

> you get meals every week, unless you opt-out

But that is what the subscription is about.

There are clear options under account settings to "Cancel plan" and "Pause deliveries".

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