ICO fines HelloFresh £140k for spam texts and emails
1–10 of 144 posts
Re: ICO fines HelloFresh £140k for spam texts and emails
#2Less than a fifth of a penny per spam message.
This will not act as a deterrent.
Re: ICO fines HelloFresh £140k for spam texts and emails
#3The ICO has always been a bit of a wet blanket. Never really uses its powers effectively. From pathetic fines to putting out press releases about raids before they happen. £140k is just the cost of doing business with 79 million spam emails and 1 million spam texts.
Re: ICO fines HelloFresh £140k for spam texts and emails
#4Amazing result for Hello Fresh. What a bargain. The article is a pro business advert.
The ICO is a joke and only exists so the Government can pretend there is regulation and oversight
Re: ICO fines HelloFresh £140k for spam texts and emails
#5Less than a fifth of a penny per spam message. This will not act as a deterrent.
Regulators typically start with a small fine and then if the behavior continues, fines and penalties increase exponentially.
Having worked inside a number of companies who've received fines, the ones that intend to continue operating change their behavior immediately and install controls to avoid this escalation path.
The obvious exception is when the behavior change creates an existential threat to the core business model, i.e. the company literally cannot change its behavior.
Re: ICO fines HelloFresh £140k for spam texts and emails
#6Sounds like it's still an acceptable cost of doing business.
Re: ICO fines HelloFresh £140k for spam texts and emails
#7Less than a fifth of a penny per spam message. This will not act as a deterrent.
This is the UK. The goal here is a slap on the wrist to tell them to not do it again, with the goal of compliance with the rules.
Re: ICO fines HelloFresh £140k for spam texts and emails
#8I am a recipient of their sms spam and I don’t remember there being a way to opt out, also I think the number rotated so blocking was ineffective.
Glad to see some consequences, even if it’s pocket change today.
Re: ICO fines HelloFresh £140k for spam texts and emails
#9HelloFresh also sends marketing snail mail if they have your postal address.
The market starts to be crowded and they are obviously aggressively marketing their product. We'll see if that can last. It's crazy that they got $367 million in total funding for a recipe and ingredients (meal kits) subscription business but they apparently now have 6 billion euros in revenue so it seems to work.
Re: ICO fines HelloFresh £140k for spam texts and emails
#10The ICO has always been a bit of a wet blanket. Never really uses its powers effectively. From pathetic fines to putting out press releases about raids before they happen. £140k is just the cost of doing business with 79 million spam emails and 1 million spam texts.
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