The joke is that something comes along and is in market for a while, but as soon as apple release a version of it everyone acts like it is new and first of a kind and wow aren't apple amazing for this amazing thing! Gee whiz - we've never seen anything like this! Take my money! TAKE MY MONEY!!!
So e.g. MP3 players Vs iPod, smartphones Vs iPhone, tablets Vs iPad, ARM CPUs in computers Vs M-series, wireless charging, Bluetooth headphones etc. All around for years and years prior to apple's products, but most people think apple invented the concepts or was first to make etc
This Asus product will be forgotten about in a month or two and the world moves on. If apple released this exact same thing except with osx everyone including the mainstream media would be losing their shit and talking about ushering a new era of whatever, of breaking the mold, of innovation yada yada. We'd have endless tweets and breathless blog posts here on HN about their ultimate dev productivity set up, how they used it on a flight to create a 1M MRR start-up that just wouldn't have been possible without it, how it has changed their lives, how they'll never go back etc. It's called the reality distortion field for a reason.