Earlier quoted context omitted.
Stop paying them. If you pay, you'll actually become a better product rather than cease being the product.
I don't even use Amazon, but I definitely sympathize with prime subscribers. It's nearly a requirement for average people in their 30s. Have kids or limited time? Spouse likes a show on prime? Live in a rural area and the walmart 30 minutes away doesn't carry what you need? Shop at wholefoods regularly? Use a kindle? As a single eccentric mid 30s guy in a small city, I get by without it. Its still annoying for me. Th…
This seems like an exaggeration. You don't need to pay for Prime in order to shop on Amazon. You can even get free shipping without it. I can't think of any reason I'd want it. The only time I've ever had Prime was when Amazon somehow dark-patterned me into accidentally clicking it. I don't think not having Prime makes you eccentric, nor is eccentricity a prerequisite for living your life without a totally optional shopping service.