Earlier quoted context omitted.
> Let's say you get only 10% of those - since you're not the only person on the market - to pay you $100 (if you save a significant amount on taxes, paying $100 for it would make sense, won't it?) - that's $260M, or about as much as the government says their whole system, for all 100% of taxpayers, would cost. TurboTax is ~$39. Also, the cost of developing the system doesn't depend on how many people use it, and thos…
$39 is the cheapest offer (well, beyond free ones). If you want to cover your mortgage, your charity giving, savings, maybe a little stock investments, maybe some side gigs, then you very quickly get to $100. And of course state is extra (my tax return, if I choose to file with Intuit, would be at around $120 with current prices). It's not all people, for sure, but in those 10% that need non-trivial filing, those wou…
That's the right now pricing, which is basically an attempt at price discrimination or bait and switch -- lots of people have common deductions like that and then they get sucked in with a free offer or $39 only to learn it's going to be more. But those are the kind of things a government system would be likely to handle well, because they actually are common deductions.
Whereas what you'd need from a private system then is that they don't phrase the questions in such a way that it pressures you to be unnecessarily fearful and overpay your taxes, and strike the right balance in the interface between simplicity and complexity so that you actually find every deduction you're entitled to without having to spend many hours looking through forms.
So then the customers are the people who have weird taxes, rather than the ones who have some mildly complex but fairly common deductions they can navigate in the free system. And yet not the people whose taxes are so weird or complicated that they end up going to a private accountant.
That's not necessarily a huge market.
> They already have the platform and 99% of stuff implemented.
By "they" you mean an incumbent. What about anybody new who wants to enter the market once the dynamics are different?