It feels like the web grew up into an bitter old fart who takes everything way to seriously. What's missing is the culture of "anonymity" where everyone was pretty much just a screen name and people did not give that much care to their long term reputations and the fall from that more or less started with facebooks real name policy, or rather when facebook stopped being an glorified phonebook and started being an con…
I remember reading one of these blogs, and saw something like "You have an obligation to advertise your content to potential users", the very idea of which is genuinely insane. Imagine trying to run a banner ad linking to your blog. But, those are the people who will play the SEO game, and they're the people you'll find in the first 2 pages of search.