I wanted Threads to work but have given up on it, visiting occasionally for a couple of AI-related accounts and that's it. All the constant hype about its download counts hasn't remotely correlated with actual worthwhile content. There is little NFL or F1 content there (lots of players created accounts and then abandoned it), tech content is largely masturbatory "look we're Tech Threads" type content, etc.
And to be clear, I deleted my Twitter account shortly after Musk's purchase. I'm not an X "shill", though to offer the counterpoint when I see someone "shilling" Threads I assume they have some iota of success there and really, really want it to be a thing so they'll constantly tell you all about how it ranks in downloads.
Thread's algorithms are absolutely fetid garbage. Despite following a couple hundred good accounts and trying to like content I enjoyed, my for you was endlessly filled with almost an inverse set of what I want to see. I didn't engage these posts but instead would just mute/block copiously. It would redouble the same. "Tech" Threads recently has been 100% occupied with Meta employees bitching and whining about Apple, which grows super old. I could switch to Following, but so few people actually post there that it's just sadness, and the few who do post frequently are so obviously desperate to try to make a social media "presence" that it's just...the opposite of not cringey. And again it is shocking how much content on Threads is about Threads, or about Twitter. It's just incredibly boring.
And this is the honeymoon period! If this is the best it can offer, what happens when Meta starts actually turning the screws?