One positive aspect of the status quo in the United States is that AI-generated images are not currently eligible for copyright. I think this is a great direction to go in, I highly doubt Wizards of the Coast or whoever is going to want their premium products to lose copyright protections, so they'll need to keep paying artists. I'd love for us to lean into this -- you can make all the AI art you want, but it automat…
Won't they move to trademark protection instead, as it's a lot more flexible with less restrictions ? Basically the same way Disney let copyright go but will fight for trademark to the bitter end ?
Trademark is intended to protect the holder from being impersonated, not from losing revenue from selling content.... So it's a lot easier to redistribute copies of trademarked work as long as you make it clear you are not affiliated with the trademark holder, in a manner which a reasonable person would heed.
So for example, if a piece of art is trademarked by Disney, and it is well known by the public, and I print a copy and put it in front of my shop, a reasonable observer might this my shop is owned, operated, or endorsed by Fisney. So that's not OK.
If instead I sell copies of that art in my shop, and make it clear to everyone I sell it to that I am in no way affiliated with Disney and this is totally unauthorized by Disney, I'm probably fine.
Trademarks are also industry specific. That's why Apple Records and Apple Computer both exist -- as long as a reasonable person could not confuse them, it's OK.
In short, trademarks are very very different from copyrights. They protect different activities.
In fact I should not have used the phrase trademarked work. A work (like an image or movie or novel or software program) does not get trademarked. The character, slogan, logo, product name, company name, brand name, color scheme, etc used therein to identify the brand, is what is trademarked. Very different.
I will add more examples, this time to illustrate copyright, which works basically the opposite : Suppose mickey mouse were not trademarked. Then while it would be illegal to redistribute verbatim copies of a recent Mickey mouse picture authored by Disney, as well as any modified remixed versions based on that verbatim picture, it would be perfectly legal to draw totally new art involving the same character as long as it was completely new without referring to the copyrighted work, because coypright protects the right of Disney to make money off distributing that picture they made, and they did not make or contribute to making your mickey drawing, and while you are using a character they came up with, in the absence of trademark, copyright isn't intended to protect the public from being confused as to who they are dealing with as trademark is.
IANAL this is based on decades of amateur interest in IP law.