Minor aside, but does anyone actually care about this? Forever ago, I was told to try and look into the camera in order to project eye contact during video calls, but now that just seems like a cultural hangup that arose from people not being familiar with video calling. Now that it is more ubiquitous, I feel like we all have collectively agreed that the eye contact thing is unnecessary?
Zeiss's "Holocam" turns glass windows into cameras
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Re: Zeiss's "Holocam" turns glass windows into cameras
#42> This means that everything from the window in your car to the screen on your laptop to the glass on your front door can now possess an invisible image sensor. Retailers, marketers, and data brokers are salivating.
I can't wait until the windows in our homes plaster ads over everything every time we look outside. It'll sure be distracting when it's the windshields of our cars, but I do look forward to the legal drama when companies get sued for painting their "holographic" ads on top of the adspace other people already paid to pollute with their own advertisements.
Re: Zeiss's "Holocam" turns glass windows into cameras
#43Re: Zeiss's "Holocam" turns glass windows into cameras
#44It's a reverse light guide. We've been beam forming for a long time, it's unsurprising that the reverse is possible (imaging through a light pipe). The principal issue will be gathering enough energy. A well lit source like a bathroom mirror (mirror behind the light guide) could work pretty well I'd wager. If the light guide is too efficient then it will appear opaque, so there is a trade-off. I find "turns any windo…
> Zeiss isn't going to aspire to sell cheap glass on razor thin margins. why not?
Re: Zeiss's "Holocam" turns glass windows into cameras
#45Earlier quoted context omitted.
I can't wait until the windows in our homes plaster ads over everything every time we look outside. It'll sure be distracting when it's the windshields of our cars, but I do look forward to the legal drama when companies get sued for painting their "holographic" ads on top of the adspace other people already paid to pollute with their own advertisements.
how would an image sensor display ads?
Re: Zeiss's "Holocam" turns glass windows into cameras
#46"Webcams that enable you to look anywhere on your screen." Minor aside, but does anyone actually care about this? Forever ago, I was told to try and look into the camera in order to project eye contact during video calls, but now that just seems like a cultural hangup that arose from people not being familiar with video calling. Now that it is more ubiquitous, I feel like we all have collectively agreed that the eye…
You've just acclimated to losing that signal during video chats. Bring it back, and you'll have a richer experience.
More generally, we have evolved special neural hardware to recognize gaze, with a special case for when gaze is directed at our eyes. Gaze is important because it's a sign of where people are attending. And as Herb Simon said: "in the information age, attention is the scarce resource."
Re: Zeiss's "Holocam" turns glass windows into cameras
#47"Webcams that enable you to look anywhere on your screen." Minor aside, but does anyone actually care about this? Forever ago, I was told to try and look into the camera in order to project eye contact during video calls, but now that just seems like a cultural hangup that arose from people not being familiar with video calling. Now that it is more ubiquitous, I feel like we all have collectively agreed that the eye…
Edit: Should have said "mechanical lens cover" instead of "mechanical camera shutter"
Re: Zeiss's "Holocam" turns glass windows into cameras
#48This is pretty cool.
Re: Zeiss's "Holocam" turns glass windows into cameras
#49The article is poorly written, as it only discusses the camera component. Strangely, they chose stock images of holographic and optical displays, but didn’t mention that even once. The Zeiss site is a much better read: https://www.zeiss.com/corporate/en/about-zeiss/present/newsr... In summary: 1) ZEISS unveils holographic Smart Glass at CES 2024, both for displays/projection/filtering, but also another component whic…
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> Glass surfaces can also generate energy. The microoptical layer in the window pane absorbs incident sunlight and transmits it in concentrated form to a solar cell. This combines the advantages of conventional windows – natural light and an unrestricted view – with the additional benefit of efficient energy production.
what? holy shit?
Re: Zeiss's "Holocam" turns glass windows into cameras
#50It's a reverse light guide. We've been beam forming for a long time, it's unsurprising that the reverse is possible (imaging through a light pipe). The principal issue will be gathering enough energy. A well lit source like a bathroom mirror (mirror behind the light guide) could work pretty well I'd wager. If the light guide is too efficient then it will appear opaque, so there is a trade-off. I find "turns any windo…
> Zeiss isn't going to aspire to sell cheap glass on razor thin margins. why not?
As a side hustle, why don’t you start building and selling desktop PC’s to local businesses, competing with HP, Dell, etc on margin? That’s also tech, right?
While building cheap PCs at razor thin margins is adjacent to whatever your tech job is, and probably something you’re able to do, it probably wouldn’t be the most profitable use of your time