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Zeiss's "Holocam" turns glass windows into cameras

digitalcameraworld.com

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Re: Zeiss's "Holocam" turns glass windows into cameras

#33
They're specifically marketing to car manufacturers in the press release video. Which is unfortunate because I don't need more non-haptic buggy interfaces in my car. The technology itself is amazing even though the holo-cam appears to be just greyscale and rather blurry right now. The ability to embed the optics in/near (hard to tell from the marketing) the edge of the glass is awesome as you don't need a projector that is separate (by much) from the display surface.

Re: Zeiss's "Holocam" turns glass windows into cameras

#34

Sounds like this could work great for eye-tracking in VR/AR headset optics?

I'm curious if we'll finally get videoconference technology that lets you look people in the eye.

Or make eye-contact, rather? Interesting to consider. Though I imagine a camera behind a screen could do this, too.

Re: Zeiss's "Holocam" turns glass windows into cameras

#35
post #5

I spent a few minutes looking for more info, doesn't seem that Zeiss has published anything but a press release yet: https://www.zeiss.com/corporate/en/about-zeiss/present/newsr...

Here's their CES page with a video: https://exhibitors.ces.tech/8_0/exhibitor/exhibitor-details....

Thanks for sharing. More of an animation than a proper video

Re: Zeiss's "Holocam" turns glass windows into cameras

#36
post #29

> This means that everything from the window in your car to the screen on your laptop to the glass on your front door can now possess an invisible image sensor. Retailers, marketers, and data brokers are salivating.

I can't wait until the windows in our homes plaster ads over everything every time we look outside.

It'll sure be distracting when it's the windshields of our cars, but I do look forward to the legal drama when companies get sued for painting their "holographic" ads on top of the adspace other people already paid to pollute with their own advertisements.

Re: Zeiss's "Holocam" turns glass windows into cameras

#38
Yeah it sounds like a great option to place a camera invisibly in the middle top half of your screen so you can actually look a person in the eye when videoconferencing. No more weirdly looking down or to the side for everyone.

I'm sure it can be used for creepiness as well but I see the benefits too.

Re: Zeiss's "Holocam" turns glass windows into cameras

#39

It's a reverse light guide. We've been beam forming for a long time, it's unsurprising that the reverse is possible (imaging through a light pipe). The principal issue will be gathering enough energy. A well lit source like a bathroom mirror (mirror behind the light guide) could work pretty well I'd wager. If the light guide is too efficient then it will appear opaque, so there is a trade-off. I find "turns any windo…

> Zeiss isn't going to aspire to sell cheap glass on razor thin margins.

why not?

Re: Zeiss's "Holocam" turns glass windows into cameras

#40
Years ago I was able to visit Zeiss in Oberkochen. They had a fantastic headquarters with a few older lithographs. I think a couple of the instruments were 80 millions dollars or so.

There’s a facility across from the Autobahn that was so sensitive trucks going by would throw off their machines. They had to put padding on the autobahn to prevent it. This was after they put the foundation on some kind of suspension. My coworker said they hire the most PHDs in Europe.

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