Earlier quoted context omitted.
This kind of approach never works except for in the most egregious of situations. Just imagine what the state of car safety would be like if it was purely left up to the market. Regulations work.
This is a great example especially considering how injuries inside cars have continued to drop (which is regulated) but injuries outside of cars have increased (we don't regulate visibility or hood/bumper height for example)
https://www.euroncap.com/en/car-safety/the-ratings-explained...