The Billion Dollar Mind Trick: An Intro To Triggers

The jist of it is that we all have habit loops that we respond to without realizing it. They flow through the cycle of CUE->ROUTINE->REWARD->CRAVE. Everything starts with a CUE, which triggers the habit. It could be something as simple as the little red indicator on your iphone app. This is followed by ROUTINE - or the series of actions that we normally think of as a habit. Next is the REWARD which can be surprising at times - you might think you get that cookie after lunch to enjoy the sugar rush, but in reality you might just enjoy talking to coworkers in the cafeteria. Lastly, for any habit to stick, you must CRAVE the reward at the end.

The book goes in more depth about how to use this cycle to structure habits in your own life (I have FINALLY started to workout and wake up early since reading the book). It also has great case studies about how advertisers, product managers, people managers, and more are structure these habits to influence consumers, employees, etc

The Multi Billion Dollar Mind Trick: Manipulate People by Simulating Success

Computer games are based on psychology, they try to make people think they accomplished something with as little effort as possible. Millions of people are addicted to it.