Earlier quoted context omitted.
> The American market wants and expects BIG. I guess the question is, why. It is because marketing works? Or a sense of safety? Bigger is associated with wealth, power? etc.
Drive a big car. It's really nice to have a large cabin. It seems like everyone wondering about big cars is missing the most obvious reason.
Auto makers have figured out how to push our buttons and buy larger and more wasteful vehicles in what is a de facto arms race on the public road.