The link provided by you shows correctly that Ninja is indeed faster in the cases when almost nothing is recompiled, so the command execution time is dominated by the dependency evaluation time, which is faster in Ninja.
However, the same link shows that even for relatively large projects the time difference is less than a second, which matches my experience.
Ninja requires much more effort for using, as it is not a complete build system, but just the execution component, and except for projects of chrome size that effort is not worthwhile for a subsecond gain in certain scenarios.
I cannot imagine how a "tuned" make build can be 20% slower, except when the project is not really tuned, but it is badly organized. A "tuned" Makefile means that the execution time for "make" is negligible in comparison with the execution times of the compilers and linkers. The time spent in "make" should be measured in seconds an most, never in minutes.
Only a very slow file system can cause "make" to be much slower than Ninja, because the dependencies for "make" are stored in many ".d" files, equal in number with the source files. On modern SSDs or RAM disks, that is never a problem.
Perhaps you are right about CMake. I cannot be certain whether CMake is good or bad, because I have never created a CMake project myself, I have only built CMake projects created by others. Nevertheless, there certainly is a problem with the CMake users that I have not seen yet one that can explain which are the advantages of CMake. All the tutorials that I have ever seen about CMake were showing how to do in a complex way things that can be done in a simple way with GNU make, so I never had any reason to investigate any further.
What I know for sure is that much fewer understand how to use CMake than how to use make, because the frequency of bugs in CMake projects is much greater.
I would like to see how CMake can provide minimal work. With GNU make, creating a new very simple project needs only copying a template Makefile in the source directory. For a more typical software project, the template Makefile must be edited to add a list of directories, those that must be searched for source files (I actually write the list as a prefix directory plus a list of subdirectories for it, as that is how I normally structure the projects).
For external dependencies, up to 3 lists may be added, of libraries, include directories and perhaps of library directories, which should suffice.
That is all. Nothing more. I normally build each target file of a project, e.g. executable or library, in a separate subdirectory of the build directory, so by default it is not necessary to write it in the Makefile, because the name of the subdirectory will be used for the target. The root of the build directory contains a Makefile that I never change and which descends in each subdirectory to build its target.
How can be CMake more simple to use than this? All CMake projects that I have ever seen were much more complicated and they were very difficult to modify, with a very large number of project-specific details that have no place in the project configuration files, because the building system should be able to deduce them.
All the examples of using CMake that I have ever seen have demonstrated a tool with a much lower level of abstraction than GNU make and which is tedious to use.
GNU make does not need any such thing like the CMakeLists that are ubiquitous with CMake.