31–40 of 68 posts
I can tell you that our weird name has had exactly zero impact on our success to date. If anything the weirdness has had the side benefit of making our name more memorable than the myriad of startups with generic but more literal names.
Earlier quoted context omitted.
How do you pronounce "xort"? This is a serious question, I'm not an native English speaker and there are many pronunciations of X in English (Like "h" as in "LaTeX", like "ks" as in "extreme", like "z" as in "Xavier", maybe there are more...)
I think it's either "Zort" like Xavier, or "Exort", where you pronounce the X as a letter.
I felt a little conned when, a few thousand words on how I should not settle on a name and pay up for a good domain, I discovered that the author runs a domain portfolio website. If that would have been mentioned up front, I would have taken the above-mentioned advice with more of a grain of salt.
First line of the article: "I’ve learned a lot from the development of NameLayer, and I’m ready to divulge every trick in my arsenal." Pretty upfront.
When I tried to tell my browser to scroll slightly to the right by pressing my right arrow key, the site hijacked the keypress and took me to an unrelated page. Wtf? FAIL. Edit: AND it keeps reloading itself every couple minutes. Who designs this?
Some contradictions: MarketHear.com: bad because it fails the "bar exam" CardPool.com: how does this pass the "bar exam" again? Xort.com: bad - you settled on some domain because it's short and easy to pronounce Etsy.com: good because it's short
How do you pronounce "xort"? This is a serious question, I'm not an native English speaker and there are many pronunciations of X in English (Like "h" as in "LaTeX", like "ks" as in "extreme", like "z" as in "Xavier", maybe there are more...)
Don't we all sell liquid commodities at 25% of market value? You know, because we like our customers and we don't like money? Can you feel the credibility chasm expand with that statement?
Much of this article is a reasonable point of view, but statements like this are a sure way to put my purchase clicker on the defensive.
"We price our domains at 25% of their market value." Don't we all sell liquid commodities at 25% of market value? You know, because we like our customers and we don't like money? Can you feel the credibility chasm expand with that statement? Much of this article is a reasonable point of view, but statements like this are a sure way to put my purchase clicker on the defensive.