> Popular content is being consumed at an astounding scale, yet popularity and even celebrity feel miniaturized, siloed. We live in a world where it’s easier than ever to be blissfully unaware of things that other people are consuming.
I've long been trying to communicate this trend to anyone who will listen, once needs are saturated the trend becomes building specialization that produces the most hedonism/value for the individual (per unit of inputs). Taken to the limit the outcome is a product perfectly attuned to your feel good chemical receptors in your body and brain.
Given a download of your brain, the future looks like generated content that is attuned to you alone, and is suboptimal for everyone else (relative to their own generated content). There will be a minor amount of novelty added to stimulate those circuits (and check the gradient for optima), but will mostly be a remix of what you already respond to.
So instead of Nike choosing to produce 10, err 100, colors of shoes, they will simply make exactly the color you want, just for you (and whoever collides).
Part of this will be an explosion in creativity because as an individual you will be able to express what you want and create it without the years/decades of training required to learn Script writing, or film, or the guitar, or how to sew etc.
Will it be good for us or society? That's a moral argument I'm not making here. Just an observation and extrapolation of what seems to be happening.