"We do not want the risk. The 3rd party must be accountable for this." Repeat ad infinitum. While it may look like that, dialog happens not because client representatives are dumb. It's because they are afraid. They have toxic corporate culture. It's not safe to fail or discuss possibility of failure. The usual, honestly. So they just want to have a chance to blame someone else and survive when everything goes south.…
Not just “moonshot” but “set 5 goals and you will be judged to succeed if you hit 3/5”
Or “set 5 goals and if you hit at least 80% of all 5, you get credit for making them all”
The concept is already known to sales orgs with quotas and OTE.