Maybe it's just the inevitable Nash Equilibrium of every privately-owned social network, once growth starts slowing down? I mean, early on, while the focus is on acquiring new customers, the overriding goal is to delight them. Everyone is excited and happy. Later on, as the focus shifts to monetization, the overriding goal is to extract as much value as possible without angering customers into leaving. By the end, ev…
"Maybe"? I think it's pretty clear that's exactly it. Capitalism demands constant growth. Any company will reach a point where they've achieved maximum market saturation, where anybody who would ever use your product is now using it. But profits must continue to go up! So you have to find ways to monetize. You either start inserting ads (and redesign the site to make sure you see the ads!), or start charging money. O…
The whole thing is caused by "shortermism" & "managerialism". The group dynamics are such that the company is not really owned by anyone in particular that would be attached and interested in its long term profitability, only by very distributed shareholders or entities interested only in very short term profitability, hoping to flip it in a matter of weeks. The power over company is in the hands of managers which also all are interested only in the most short term goals like their bonus or getting promoted.