Doesn't this end up spiralling, though? As we've seen with Netflix, nothing stops the service from adding ads to a subscription feed. Sooner or later the pressure to grow revenues is going to force Meta to do ads on their subscription accounts (especially since they can charge a premium on those ads). Then they introduce "premium" subscription accounts with no ads, then those get ads, then there's the "excelsior" sub…
Naive question, but when you sign up to pay for a service you are promised various functions or improvements, one of them is no-ads experience. If company then starts showing ads, isn't that breaking at least some consumer-protection laws?
* In-feed ads. These include ads for content prominence (preferential placement for creators), articles with link-out, ads for Google products and services like purchasing movies and shows in their store, and ads for Google product features.
* Modal ads in videos which they facilitate. That is, pop-up ads in content.
* Ads for merchandise under the content.
* Ads for paid subscription to channels.
* In-content ads in the form of creator sponsorships. These are becoming egregious.
The official app is absolute GARBAGE now. I can't even turn off shorts anymore. I'm on the verge of cancelling Premium. Once the Digital Markets Act comes into effect in the EU in a couple of months I'll be installing alternative frontends for YouTube which include SponsorBlock.