Earlier quoted context omitted.
Part of what has put Google in their position as the gatekeeper is that the perception of being balanced and neutral. If search was more overtly biased, Bing would step in as the neutral player. The more they consolidate their power, the less they seem constrained by this. I don't see anything that fundamentally distinguishes google from these other companies other than their present strategic position.
Sorry, I don't get your point. You can be successful with your product on the WWW without employing any Google services, being totally independent. If people and other sites like you and link back to you your traffic will quickly skyrocket —which feels natural. You are not obliged to use any Google service like GA. Just use the Internet and its open standards and you are ready to go because Google left the Internet's…
The reason Google hasn't built a walled garden around the internet because they simply don't yet have the power to do that.
You talk as if it was something they could easily have done but have chosen not to. I disagree. They just aren't in a position to do it.
It makes no sense at all to say that innovation on the web has vanished because of the Appstore. We are in in a boom time for internet startups, and we have healthy browser competition leading to web standards advancing much faster than at any time in the past.
There is room for both the open web, and for more controlled environments like the app store or Facebook to coexist and compete with one another. Each offers different tradeoffs.
The existence of different kinds of environment is a good thing. It provides a variety of different economic opportunities, and choices for consumers.
Google would naturally like to have more influence and control, but the reality is that they exist in a competitive environment.